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The Next Step: Finding "A"
Clients For Your Yoga Business
by Harlan Kilstein
www.buildyouryogabusiness.com
Many years ago, I was very interested in fishing. I found
it very relaxing. On Sunday's I would get up early in the
morning and go to a local reservoir which was very peaceful.
There I would stay for hours fishing but... I didn't catch
anything. One day I realized each time I was there, an old man
always had a bucket full of fish. I wondered how it did it.
I gathered my rod and reel, packed up my tackle box and headed over
to where he stood. "How fishing?" I asked. "Not bad" was his
immediate answer. "Now I'm fishing for small mouth bass." I
looked in his bucked and there was a layer of small mouth bass on
the top. "What are those fish underneath the small mouth?" I
asked. "Oh, a half hour ago, I was fishing for crappies." I
was stunned. "You mean you fish for a specific type of fish?"
He chuckled. "You mean you just throw the bait out there and
pray?" He was right. Over the next few hours, he taught me
how to fish. What baits to use for the fish I wanted.
How to hold the rod differently for each fish. How to reel it
in differently. Within minutes of his lessons. I caught one
fish. And another. And another. Do you understand the
marketing lesson here? What kinds of clients are you looking
for? Is your only requirement that they're breathing and they can
pay? If so, you are bound to be disappointed. If you want
only "A clients" like Sara has, what's the best place to find them?
The answer is all too obvious. It's other "A clients".
And using
the referral strategy we're going to show you, you'll be able to
fill your schedule with lots of "A clients." |
