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The Next Step: Fire Your Customers?

by Harlan Kilstein
www.buildyouryogabusiness.com

Paddi Lund wasn't happy being a dentist.  To be sure, there were clients that were friendly and made his day.  But there were also many clients who drained his time and his energy and left a vortex of negativity when they left the office.  The negative clients not only affected Paddi but his staff as well. 

When a negative client had an appointment scheduled, none of the staff wanted to deal with them.  No matter how nicely the staff behaved, the negative clients drew everyone down with them.  Finally Paddi had enough bad days at the office. What he did may take your breathe away...

He assembled a list of all of his clients and divided them into four groups:

Group A: These were the clients who were always a pleasure to be around.  They kept their appointments, were generally positive, and paid their bills on time.

Group B: These were the clients who were mostly pleasant.  They paid their bills on time but were noticeably below Group A.

Group C: These were the clients who were sometimes pleasant and sometimes paid their bills on time.

Group D: These were the clients who were almost always negative and behind on their bills.

Paddi immediately "fired" all of his clients in Group C and Group D.  Immediately, the atmosphere in his office improved. 

At that point, he began rebuilding his business with only ideal clients.

When I told the Paddi Lund story to Sara, she couldn't conceive of firing a client.  She felt it was her obligation as a yoga teacher to touch and reach everyone.  Until I pointed out to her the negativity of her "D" clients affected her entire day.  By expending her emotional energy on the "D" clients, she was adversely affecting her "A" clients as well.

Sara immediately "fired" 2 "D" clients and replaced them in her roster with "A" clients.  She now has the dream practice of working exclusively with "A" clients.

How did Sara go from three private clients to a full schedule of private clients?  We'll share that with you shortly and you'll discover why firing your "D" clients may be the missing ingredient to building your yoga business.