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What A Dentist From Australia
Can Teach You About Marketing Your Yoga Business At Zero Cost.
by Harlan Kilstein
www.buildyouryogabusiness.com
At first, he did things like every dentist was supposed to do.
He opened up a bright shiny office, put an ad in the yellow pages,
and began placing small ads in local newspapers. Soon a
trickle of clients began to flow into his office. Yet Paddi
Lund wasn't happy. For one thing, drawing a constant flow of
clients into his office was exhausting. And if the truth be
told, a lot of the clients he was working with weren't very pleasant
to deal with. At the end of the day, Paddi was filled with
stress, anger and resentment. He knew he had to act. Paddi
did the unthinkable. He took his ad out of the yellow pages.
He has his office number unlisted. He "fired" all his less
desirable clients and sent them off to his competitors. And
placed the following note on the door of his office... "Our
practice is by referral only. If you have been referred by a
current client, please ring the bell and we will be happy to serve
you. If you have not been referred by a current client, we can
not serve your dental needs. If this is a dental emergency and
you are not a referral client, we can not see you but will be happy
to give you the names of some local dentists who will treat you."
People thought he was committing professional suicide. Who
ever heard of a dentist with an unlisted phone number? Would you
care to guess the outcome? Paddi more than doubled his
practice, became the dominant dentist in his home town, and travels
around the world sharing the exact ingredients of his success
formula. My teacher Sara Varona used just one or two of his
secrets and doubled her practice to the point she can not accept any
new clients. In the weeks to come, we'll show you how you can do
the same - at zero cost. |
