Here is how I am marketing yoga
I cannot tell you how much I appreciate all of you (especially Harlan and Sara) for all that you share. This is one of the few communities where I feel we are all here to support and assist each other with no other motive than to see each other become happy and successful.
With that said, I would like to share some of my thoughts today as I'm revamping my approach to teaching yoga, and ultimately, my approach to life at this present moment.
1. Ask yourself (and be very honest!) if your current business and marketing methods agree with the principles of yoga. Greed, desire, and deception will not bring good results.
2. Keep it simple. (For me this means sticking to marketing by referrals, web site and craigslist.) Give it time. Trust in the process. Don't quit.
3. Believe that there is plenty for everyone (abundance), and have faith that you will receive exactly what you need (Law of Attraction).
4. Be as good to yourself as you are to your clients. Truly cultivate your own compassion, gratitude and joy. When the light radiates from you, it draws the right kind of friends, lovers, business partners and clients.
5. Really listen to people, find the need, and clarify your niche. Don't be afraid that if you are not all things to everyone that you won't get enough business. Narrow it down, believe in it, and be very selective about who and what you let touch it.
6. Don't take it personally. If someone says no, a prospect doesn't call back or a client doesn't return, it is helpful to think about why this may have happend... but do not let it become in your mind a judgement of YOU.
7. Try to let go of the results. I know tthat in business we want to analyze the success of an ad or web site, and we have lots of numbers for all of that... but try not to feel personally responsible for making something happen.
I know that some of this may sound counter-intuitive in the business world, but I truly believe that these principles are applicable. I welcome any feedback on anything that I have said here.
namaste... Peg
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