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your business.
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Why Most Yoga Teachers Lack
Financial Balance In Their Lives
by Harlan Kilstein
www.buildyouryogabusiness.com
When I first began yoga lessons with Sara, my interest in marketing led me to ask her questions about how she marketed her services.
I soon discovered Sara was typical of most yoga teachers. Her
business was composed largely of classes scattered in different
parts of town from early morning until late at night. Compensation
for these classes varied greatly from being paid per student
attending class to a regular salary for each class taught,
regardless of number of attendees. Sara explained this is the way
most yoga teachers started out with their hopes of attracting
private yoga students. Until then, she scrambled to pick up
classes. I didn't like the marketing model in use. If the
goal is private clients, then the marketing plan must attract
private clients. Only if the goal was more classes should a
teacher be pursuing more classes.
A yoga teacher recently shared he was paid five dollars per
student attending his class. Recently, only one student
attended the class that night. So for 90 minutes of dedicated
work, the teacher received only five dollars. That's less than the
guy flipping burgers at McDonalds. And that's a shame because
yoga teachers are among the most dedicated and hard working
professionals in the world. The answer is not finding more
classes. The answer (for most beginners) is not to open your
own studio. The answer is marketing your business. Sounds
impossible? It's not. You can do it by following the
directions we'll share on this site. Can you achieve financial
balance as a yoga teacher? Just ask Sara my teacher who
celebrated her first three thousand dollar week last week and today
paid the down payment on her new home. I promise you can have the
same success. Namaste! |
